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Welcome To Blue Mustang Press
...Something Better
We like to think of ourselves as a new direction in publishing.
A freeing of the presses for the publication of books of all
types without the tight, stifling world of corporate publishing
houses. Traditional houses are designed for the mass market
with an eye to maximizing profits for shareholders and focusing
on the item that will appeal to the most and offend the least.
This leaves many voices silent. We hope to change that by
offering authors and book producers an opportunity to publish
their work with a royalty paying publisher without the need
to go the vanity press route and pay massive amounts of money
for cases and cases of books of which only a percentage will
be sold.
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Difference Number One - What We
Publish
Many people have a novel or a book of poetry in them
that struggles to come out. But the final product may
have limited appeal...regional interests for instance.
A book about a group of kids in Cleveland, Ohio may
only appeal to 1000 readers IN Cleveland. A traditional
publisher would NOT touch such a book. Or, perhaps it
is an informational book on a very narrow topic. A geneology
perhaps. Yearbook reprints. A handbook for a conference
you organize or a trade show you attend. Or even a textbook
that is used in a class. If your manuscript is accepted,
we will prepare the book for publication, provide it
with an ISBN number, and
make it available for ordering via normal bookstore
channels as well as through us directly.
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Difference Number Two - OPTIONS
Not everyone is looking for their book to be in bookstores.
Several of the scenarios mentioned above, the conferences
for instance, work better when the author sells the
books him/herself. Royalty options are available as
well as various author discount options. The difference
is that YOU have some choice in these decisions and
YOU can choose the publishing matrix that works best
for your work. Textbooks or handbooks are different
than novels and sell differently in the marketplace
so your marketing and publishing options should be different
too.
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